The video is included on the Home page to act as an introductory tool to the company and what we hope to achieve by building a working relationship. I briefly describe the general design goals and basic company information, in a very relaxed way. The pamphlet acts as the resource for more information while the video is meant to provide an intro and description of our commitment to our work. I learned how to use various tools to make simple shorts using samples found online of video, audio, or images, and how to sequence them together. This helps me in my professional life as marketing material for design and architecture fields is a necessity for client outreach needs.
I drew inspiration for this logo from hand drafting blueprints for an architectural remodeling business. The light guide lines behind the company name represent guidelines seen on hand drafted lettering and the line weights in the building shape show what might be seen in a typical elevation drawing regarding standard architectural drafting rules. It is a more simple, modern logo that coincides with the design aesthetic seen throughout the rest of the work and the website itself.
The pamphlet is found on the About page and includes more information about what the design and construction process requires and how we can assist, specifically, on each project. We provide more personal and company background information and offer various channels for communication. I learned how to format marketing materials into pamphlet form in a much more professional way than ever used previously, with attention to graphic layers, text design variations, and column options that allowed me to present a more well designed and completed product. This skill is helpful for anyone needing to implement marketing materials, work on graphic design projects, or in my case, to organize architectural design projects for client presentations.
